After working as an admissions officer at a highly selective university, Aya recognized that students from low-income communities and first generation college households did not have access to the same critical information and resources necessary to be successful in the college admissions process. Students from under-resourced schools often lack the sophisticated college guidance and support of their more affluent peers. As college counselors and college guidance staff in these schools often have larger caseloads, students often do not receive the academic advising and encouragement to apply not only to the nation’s most selective institutions, but also in-state colleges and universities which may serve as a better fit. The College Admissions Literacy Consulting Company (CALCC) aims to fill this gap by providing affordable college guidance and college admissions literacy consulting to all students to increase access to information that can strengthen not only their college applications, but also their confidence and literacy in the process.